Alain Briere / Creative Director / Director

Alain Briere is an award winning creative leader and filmmaker born in Canada and based in Los Angeles.

Until recently he was Executive Creative Director at the production collective BeGrizzlee, where he also continues to work behind the camera as a Director.  He has created and directed campaigns for AppleCare+, Apple iPad, AASP: Approved Apple Service Providers, and Adidas.

For the past four years, Alain directed a feature documentary “Here’s To The Crazy Ones” on the life of legendary advertising guru Lee Clow, and his life-long collaboration with Jay Chiat and Steve Jobs. 

“Here’s To The Crazy Ones” co-produced by Jon Kamen - @radical media, and Lee Clow- Clowt Production. It premiered this summer of 2023 in Cannes. 

Before that, Media Arts Lab and Lee Clow partnered with Laurene Powell Jobs to launch their social impact initiative MAL For Good, to help support Emerson Collective with initiatives in education, immigration, and climate change. Alain jumped at the opportunity to give back, taking on the role of Executive Creative Director. He oversaw and directed campaigns for XQ Institute, Earth justice, and ConservationInternational.org, where he directed Harrison Ford, Lupita Nyong’o, Liam Neeson, and Reese Witherspoon, who provided their voices to embody various elements of nature.

Prior to that, James Vincent, former CEO of Media Arts Lab, brought him out from NYC to LA to join Media Arts Lab where oversaw the launch of many iconic products like iPod Nano, iPhone, iPad, Apple iTunes, Apple App Store, iMac, and MacBook Air. Creative directing, and directing many award winning campaigns.

Alain transitioned from his career as a graphic designer to an art director in advertising, at the infamous Ad agency Ammirati & Puris, where he worked on BMW, UPS, Reebok, Club Med, Schweppes, and Next Computers, where he first collaborated with Steve Jobs to launch his Next computer company.

Alain lives with his wife Kim and daughter Chloe in Santa Monica Canyon, and spends his downtime surfing, biking, and building something usually out of reclaimed wood.


Work Experience:

Executive Creative Director/Director BeGrizzlee 2019 - 2024

Executive Creative Director/Director Media Arts Lab For Good 2015- 2019

Freelance Director Apple Products 2012 - 2015

Associate Creative Director/Director Media Arts Lab LA 2004 - 2012

Creative Director J.Walter Thompson NY 2000 - 2003

Way Way back:

Art Director: Ammirati & Puris NY

Art Director: Della Femina NY

Creative Director: FCA/Bloom Paris

Graphic Designer: Pentagram, Graphic Expression 

Graphic Designer: CBS Network/Lou Dorfsman

Education: 

Studied Film Directing at Art Center College of Design in Pasadena, CA

Earned a B.A. in Graphic Design at Portfolio Center in Atlanta GAStudied

Architecture at Carlton University in Ottawa Canada